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Brand Guidelines

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Visual design standards and color palettes for formal communications.

What it does

Installing this skill shifts how your assistant handles the aesthetics of generated documents. It ensures that any visual materials or formatted text outputs align with specific company identity standards, managing both typography and color selection to maintain a consistent professional appearance.

By integrating these style rules, the assistant automatically handles the selection of appropriate accent colors and applies defined font pairings for headings and body content. It is designed to stabilize the visual output of artifacts, ensuring they match an established look rather than relying on default system styles.

When it earns its place

Reach for it when…

Apply these guidelines when drafting presentation slides, internal documents, or report summaries that need to reflect a specific organizational visual identity.

Look elsewhere when…

Do not apply these rules when producing plain text files or raw code, as the styling instructions do not translate to non-graphical document formats.

What to say to use it

You never invoke a skill directly — the assistant picks it up when your request matches what it covers. These are the kinds of things that do that.

  • format this presentation deck with Anthropic colors
  • apply our official brand styles to this report
  • update the typography of these slides to match our guidelines
  • give this document a professional look using our standard palette

Install it

Install for all your projects

Copy the skill directory into your personal skills folder. Claude picks it up on its own the next time your request matches what it does — there is nothing to enable.

bash
git clone --depth 1 --branch main https://github.com/anthropics/skills.git /tmp/skills
mkdir -p ~/.claude/skills
cp -r /tmp/skills/skills/brand-guidelines ~/.claude/skills/brand-guidelines

Install for one project only

Put it in the project's own skills folder instead, so it can be committed and shared with everyone working on that repository.

bash
cp -r /tmp/skills/skills/brand-guidelines .claude/skills/brand-guidelines

If a skill of the same name exists in both places, the personal one wins.

Installing on Claude.ai or through the API instead? The full guide covers every surface.

Pair it with an MCP server

Brand Guidelines changes how the work is done. These servers change what Claude can reach while doing it.

How skills and MCP servers differ →